Mums The Boss – The Blog

Mum Power – Can You Feel The Force?

Posted on: July 14, 2009

superwoman-300x286This week Mum’s The Boss is attending a local business event – not as visitors as you might think, but rather as invited guests where we will on hand to talk to visitors who are thinking of starting their own business.

This marks a massive turning point for us. In less than a year we have gone from the people seeking advice to those giving it! It is also an enormous compliment that outside agencies rate what we do enough to include us in their event and a fantastic way for us to raise our profile amongst local businesses.

When we started out less than a year ago we contacted lots of local organisations asking for help and sponsorship and in all but a few cases never received any replies to our requests. We quickly got the feeling that people viewed us as ‘just a group of mums’ and not really worth taking seriously. It made me smile then last week when 2 of these organisations contacted us out of the blue with offers of assistance and support – obviously word has got out that this ‘group of mums’ is going from strength to strength!

We are just one tiny example of what mums can achieve when they put their minds to it. All over the country mums are making a difference to their schools, families and local communities as well as in business.  Look around you – Mum Power is happening everywhere!

In business mums inherently possess a number of skills which can make them great entrepreneurs. Bringing up a family makes you skilled in the art of multi-tasking, prioritising, negotiating and dealing with finances. As women we are good at thinking creatively, being supportive and generous with our time and often adopt a more more holistic approach to business. And working around a demanding family we can be incredibly productive given limited amounts of time!

Mums know how to get the best from social networking  by doing what they do best – making connections and chatting! Women concentrate on building relationships first and doing business second. Work at home mums with online businesses can generate healthy sales by promoting themselves in a friendly and generous way. How much cheaper is that than paying for expensive advertising that people may never read?

Sally Walker of Squash Box Media has written a brilliant article on The Power of the Social Media Mum. “If you want a piece of news to spread quick, you don’t need to publish it in the daily newspaper or hire a TV crew to come round and interview you on the news. Just find a Mum who has a computer and let her do it for you…..What better way to promote something than by getting millions of Mum’s worldwide to chat about it online.”

Plus a new genre of Mummy Bloggers has emerged, who are generating an enormous amount of attention from their online thoughts and recommendations. Some are even being approached by large companies asking them to review their products, such is the sway their opinion holds. Mum’s like to turn to other mums for advice, hence the growth of online communities and forums such as Netmums, Mumsnet and Gurgle. Individually mums have a powerful voice – but en masse they can be formidable! 

So whatever it is you do, or want to achieve, never underestimate yourself or your ability to make things happen. A mum who feels passionate about something is a force to be reckoned with. Never think ‘but I’m ONLY a mum’ – YOU are a superhero!

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6 Responses to "Mum Power – Can You Feel The Force?"

Absolutely love the closing paragraph – postive thinking at its best! Mums The Boss definitely makes me feel inspired to turn my dreams into reality. Congratulations on your success and long may it continue!

Well done, it is about time the Mums got out and about and made ourselves heard!

Well done – very well written article, you have made many interesting points. I personally feel so motivated as a Work At Home Mum by the surrent surge of Mumpruneurs, I love to network with other like minded women who face similar working challenges and share eachothers stories of success. It is very inspiring!

Thank you for a really inspiring post. Having a down day today where the tiredness that comes with a newborn and two young children is really biting, and I feel I’m not focused enough on my business. I feel uplifted just from reading your post.

Congrats on building such a successful resource – I’m off to have a good look around!

[…] Posted by helenlindop in Being a Mumpreneur. Tagged: home business, mumpreneur, work at home mum. Leave a Comment Here’s a really inspiring piece for all mumpreneurs from the Mum’s The Boss blog – Can you feel the force? […]

Wow! Here I am after 4 months of trading but about 10 months of building my business and energy is running very low. I’ve even bought lucozade to boost those levels. But reading your blog has inspired me and given me the extra motivation I need to keep at it. Thank you!

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