Mums The Boss – The Blog

How To Dress To Impress

Posted on: July 8, 2009

CB044590Now that I work from home my wardrobe of ‘work clothes’ consists of jeans, jogging bottoms and pyjamas! This is in sharp contrast to the vast array of trouser suits and shirts I wore to the office before I had children. So now, when I go to networking meetings or to meet with potential sponsors, I face a dilemma about what to wear. I want to look professional and businesslike – but I no longer feel comfortable in (or can fit into!) the suits of days gone by. So what is the dress code for a work at home mum?

Image consultant Penny Gregory helps women to dress to look great and feel fabulous every day. ‘When you run your own business, you ARE the business,’ says Penny. ‘In the words of the famous aviator, Anne Morrow Lindbergh, “The most exhausting thing you can be is inauthentic”. So why not just be yourself? Make the most of yourself and let that shine through into your business.’

Here are some tips to help you dress to feel comfortable and confident:

  1. Do not feel you must ‘conform’ to a dress code
  2. Wear clothes which flatter your figure
  3. Choose styles which reflect your personality
  4. Wear colours that flatter you – you will instantly look healthier and more vibrant
  5. Make use of colour psychology – wearing different colours can promote difference reactions in your clients/audience
  6. Build up a capsule wardrobe for work – several garments which can be mixed and matched to provide lots of outfits
  7. Wear one or two pieces of bold or eye catching jewellery or use texture and pattern to create a little individuality
  8. Be yourself – you will feel more confident and your customers will respond to that

You can find out more about personal style and image and sign up for Penny’s newsletter at


2 Responses to "How To Dress To Impress"

One of the things that has put me off applying for jobs now that I’m a mum is that I would have nothing suitable to wear! I love my wardrobe, but it is full of comfy, practical clothes, with the occasional glam top to dress up in on a rare night out. It is good to know that now I am venturing in working for myself, I am able to set the dress code and adopt a “this is me & how I am comfortable – take it or leave it!” attitude. Useful advice, as always 🙂

I know just what you mean! Working in an office its very straightforward and I have a wardrobe full of lovely pinstripes/2 pieces of various shades. I have NEVER been as indecisive about what to wear as since I set up on my own. Making huge investment decisions – no problem. Deciding how to dress – nightmare!

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